SEO
Is Alexa Listening to You?
Is Alexa listening to you at all times and recording all your conversations? No. But Alexa might be recording more than just your commands to set a timer. Alexa doesn’t record until it hears its “wake word” — often, that’s “Alexa.” When it hears that, it begins recording both sides of the conversation. What exactly…
Influencers and Inaccurate Information
A UK study checked out 9 popular influencers who shared information on weight loss. Each one had multiple social media platforms, 80,000 or more followers on at least one social media platform, and a regularly-posted weight loss blog. 8 out of 9 of these influencers were judged not credible by the researchers. What were the…
Is Word of Mouth Enough for Your Business?
We were talking with the owner of a local specialty medical clinic recently, and he assured us that word of mouth was often the best source of new business for him. That’s true for us, too. If you’re doing everything within your power to create the best experience for your customer (which you should definitely…
Lessons from the Capitol Tweets Study
Edelman’s Capitol Tweets study, an analysis of data provided by Simply Measured, may not be on your radar if you’re tweeting about your pharmaceutical startup or your eldercare franchise. The study looks at months’ worth of tweets by hundreds of legislators, and social media for politics is not the same as social media in general.…
SEO Priorities
Our first step for SEO clients is to create a custom SEO strategy to help the customer reach their goals for their website. This strategy tells us their SEO priorities: the most important steps to take. We know that Google uses an algorithm with hundreds of factors to determine whether to show your page to…
Only Pay If You’re On Page 1!
A client shared with me a high-pressure sales pitch he’s been getting from an online promotion company.