SEO
Understanding Sitelinks
Sitelinks. Those additional pages listed below your main listing on the search engine results pages. Google offers them in order to help people find their way around your website. All in all, they’re a good sign. Some websites don’t have sitelinks at all. And of course every person and every search gets different results, so…
Avoiding Piracy: How and Why
In a meeting last week, a client said that he’d heard from the guys that websites like his were just made by taking pictures and information from other websites. I hastened to assure him that we wouldn’t do that. We are committed to the highest standards of integrity. I felt confident telling the client that…
Facebook Local Search
Facebook is working on a new local search feature. You can try it yourself by typing in “restaurants near me” at your Facebook account. Tech Crunch suggests that the Facebook local search feature may not yet be available to everyone. I can search for local restaurants and get results, but for very little else. Local…
Planning a Keyword Campaign
You built your website with specific keywords in mind. Once you’re doing well for those keywords, what’s next? A new keyword campaign! We’re thinking most about medical keywords here, but you’ll find that these steps work for just about any industry. Can you ignore keywords once you rank? The best way to rank for a…
Patient Search Journey: Problem to Solution
Google tells us that people looking for a healthcare solution usually start by Googling their problem. As they learn new terminology, they narrow their search. Then they begin to look for more information about solutions. Finally, having chosen a possible solution, they look for a place to get that solution. For example, a parent might…
Understanding Embedding
The infographic below has been embedded on this page. That means that it doesn’t really live on this page. If this is a new concept for you, it might be hard to understand, so here’s an explanation. Usually if you see an infographic at this blog, we made it. We’ve uploaded it to the website…