SEO
Happy Independence Day
We are closed for the long weekend and will be back on Monday. We wish you a Glorious Fourth!
Should “Doctor Near Me” Be Your Top Keyword?
We know how people look for doctors online. They start by searching for their healthcare issue, they browse for physicians who take their insurance, and eventually they narrow in on the kind of medical professional they need. That’s when they’ll search for “doctor near me.” Or, depending what they learned when they did their earlier…
Internet Marketing for Dentists
We’re talking about internet marketing for dentists, but we might as well just say “marketing for dentists” because now, people looking for a dentist look online. 97% of consumers looking for a local business — like a dentist — search online first. 93% of consumers go to a search engine like Google when they need…
Centralized Blogging
Blogging is the single most valuable thing you can do for your website. Each blog post does all these things for you: Adds another indexed page of valuable content to your website. Answers a question for your current clients. Turns up as the answer to search queries for new prospective clients. Shares your take on…
Long-tail Medical Keywords
The WebFX Blog shared a fact-filled infographic on their blog with embed code allowing us to share it with you. We’re glad they did, because they have quite a bit of data supporting an important point: you should be using long-tail medical keywords at your medical website. Before we get into those details, let’s make…
Is Google in Trouble?
The House Judiciary Committee announced that it will be investigating Google (and other tech giants) to see whether they are violating anti-trust laws. It’s tough to guess the outcome at this point, but the big question for healthcare marketers may be this: will it affect your marketing decisions? On the one hand, observers are already…