SEO
Internal Links and SEO
How are the internal links at your website? Do you have a wild jungle of links built in the days when people believed that the sheer number of links on a page was a useful metric? Do you have broken links that should take visitors to information about your goods and service, but don’t? Internal…
Local Search and Franchises
When we prepare to build a website for a local company, we begin by checking out the competitive landscape. One of the tools we use is Spyfu, software which shares estimates of the performance of almost every website you can think of. The main overview tool checks how your website stacks up against online competitors.…
The Future of Search
The Washington Post is warning that Google’s new AI search will slash website visits by 25%. The New York Times agrees. We’re not sure about that, but we do believe that the trend we’ve already reported on will continue: Google is working to keep people on the search engine results page rather than sending them…
Websites for Authors
While we work most often with health and wellness organizations, we have built quite a few websites for authors over the years. While each one has his or her own specific needs and strategies, there are some general suggestions we can make for websites for authors. Know your strengths Do you already have a fan…
Are You Bored with Your Website?
Websites need regular updating. They need fresh content on a regular basis, they need to have their code kept up to date, and they need a new look every now and then. There are plenty of good reasons to make updates, including the sheer passage of time. Here’s something that is not a good reason:…
Maybe You Don’t Need a New Website
We’ve been talking with some businesses that are mulling over a big decision: build a new website, or update their current website. It’s easy to focus on problems with your current website and assume the only solution is a rebuild. However, you might just need an update rather than a complete overhaul. One business owner…