SEO
Things that Don’t Matter for SEO
Every now and then Google holds a sort of town hall in which people ask them questions about SEO — search engine optimization. “What about LSI keywords?” people ask, and “What’s the best length for a post?” and “How about keyword density?” The Googlers kindly say, over and over in slightly different words, “No, really,…
Why SEO Is the Best Marketing Option for Physicians
Maybe you’re a rock star in the world of healthcare. You’re a household name, you’re recognized on the street, and you have to reject ten times as many patients as you’re able to see throughout the day. The paparazzi won’t leave your front yard, and you just sold the rights for a movie about your…
Catching the Seasonal Wave at Your Blog
You want steady traffic at your blog, of course, but it’s also good to catch the seasonal waves as they come. Bringing new people to your blog with seasonal search queries can help introduce your blog to new readers, and seasonal long tale search terms can have less competition than your regular keywords. An example…
SEO for Medical Specialists
It doesn’t matter if you’re trying to self-diagnose symptoms, you’re looking for a place to buy a specific brand of multivitamin, or you’re shopping for a new primary care provider — you’re going to use a search engine. Eighty percent of internet users search for health information, according to a study released by the Pew Internet…
Medical Web Marketing
Choosing the right location has traditionally been one of the most important decisions to make for a business, clinic, or practice. It seemed as though the internet was set to be a great equalizer, removing many of the limitations of a physical address. However, physical location continues to play an important role, even in online…
Your Website’s Rankings
#1 on Google doesn’t mean the same thing it used to. Google still ranks websites, but there are many other factors involved in websites’ showing up for searchers. Because of personalized factors, including physical location, different people see different things. Search engines crawl websites, make decisions about what those websites are about, and rank their…