SEO
Google’s Project Nightingale
Google’s new health initiative, Project Nightingale, has Google storing medical records for Ascension, the nation’s second-largest hospital system. The Department of Health and Human Services has already started an investigation into whether the arrangement violates HIPAA regulations. But having a tech company help manage data is not unusual. The public concern centers on the possibility…
Google’s Bert Update
Google uses an algorithm to decide which web pages to show people searching for information online. This algorithm gets updated all the time, for all kinds of reasons. Some updates are intended to encourage positive online behavior, such as rewarding more secure websites. Some are straight up punishment for bad behavior, such as devaluing websites…
How Much Can Analytics Really Tell You About Your Customers?
One of the questions our clients often ask about analytics is whether they can really tell who comes to visit them — could they, for example, email people who have come to the site?
Your Website: Update, Refresh, or Redesign?
Let’s say that you like the basic look of your website, but you’re not getting the results you want. Do you need a new website, or can you just update it — refresh it a bit, in other words, and keep going?
When Patients Have the Power
The current trend in retail puts the power in the hands of the consumer. If you don’t offer a good selection, convenience, customization, or free shipping, customers will look elsewhere. We’re seeing a similar trend in the field of medicine, health, and wellness, too — there’s a shift in who guides health care interactions from…
Analytics: Do the Math
Check your analytics on a typical day and you’ll see numbers like 5.87, as in traffic is up 5.87% and 62 as in 62% of traffic came from search. You might see numbers smaller than that — like visitors spent an average of 1.85 minutes at your site — or larger, as in 32,564 pageviews…