SEO
The Value of Blogging
People sometimes have a difficult time seeing the value of blogging. Part of the issue comes with the baggage the word “blogging” carries. Professional and profitable aren’t the first things that come to mind when people start talking about “blogs” — but maybe that should change. Marketing giant Hubspot claims that websites with blogs have…
What Do Business Owners Know about SEO?
FRACTL conducted a survey designed to find out what average business owners knew about SEO. One of their findings was that business owners were more likely to know something about SEO than people who did not own a business. That’s good news right there. But when it comes down to the amount and kind of…
The No-Click Customer Journey
It’s been coming for years, but now it’s a reality: many searchers get their questions answered at Google.com, with no need to click through to a website. Dictionaries, weather reports, song lyrics, calculators, the dates of observances — all kinds of information is now presented by Google on the search engine results page. People looking…
Google’s Natural Language Processing
Only human beings have real language, but Google is making real progress in bringing its technology closer to being able to respond effectively to human language. For a while now, Google has been getting better at predicting the next word in a sentence. You see it in gmail, where Google offers you proposed endings to…
Good Content Defined
Call it good content, great content, spectacular content, or whatever superlative you choose — everyone wants to have high quality content that benefits their website and their business. You know that good content matters, but what is it exactly? Defining good content is the first step in actually creating good content. Here’s a look at…
YouTube’s New Rules
YouTube no longer has the rights to your comments in perpetuity. Chances are, many of the people reading this didn’t know that YouTube owned their comments forever, which is what “in perpetuity” means. That’s part of the problem with online terms of service agreements. Few people read them. Even fewer remember what they say after they read…