SEO
Harmonizing KPIs and Web Analytics
Business KPIs and web analytics are two different things. Your KPIs, or key performance indicators, probably include things like these: Revenue per month Average billing per visit Percentage of clients who return for a second visit Number of participants who re-subscribe for monthly classes Percentage of patients who make a purchase (of glasses frames, for…
Data-Driven Website Decisions
Research on marketing decision makers consistently shows that about 80% of marketing decisions are made on gut feelings or the opinions of the highest ranking people in the conversation. With digital marketing, though, data-driven website decisions are a realistic option, and that’s good news. Making decisions based on actual data allows you to avoid or…
Google Analytics Plugins
Google Analytics plugins do two important jobs at your WordPress website. First, they add the code that allows Google Analytics to collect data from your website. All of the Google Analytics plugins we’ve tried do this job just fine. They may also show you some information from your Google Analytics account. Getting a quick look…
Top 5 Google Analytics Reports for Healthcare Marketers
Web analytics data allows you to make decisions about marketing for your practice or your health and wellness company on the basis of data, rather than having to rely on gut feelings. But Google Analytics contains such a wealth of data, you may find yourself feeling overwhelmed. What are the top 5 Google Analytics reports…
Are You Ready for Voice Search?
Optimizing your content for voice search isn’t high priority at the moment. However, voice search may become more useful and more popular over time. Writing web content that’s also optimized for voice search is a good habit that could benefit your site in the future. “Alexa,” I asked my little robot assistant for a test…
Analytics, Goals, and Habits
Goals are essential for success. We hope you have used your web analytics to help you create goals for your website. Data about who visits your website, how they find you, and what they do once they get there can inform your SMART goals and help you determine where to put your resources. You can…