SEO
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Can You Use Casual Photos on Your Website?
One of the questions that often comes up as we gather information and images for a website is this: can you use random snaps you have hanging around for your website? Casual photos are often readily available on people’s computers, so it makes sense to consider using them. Advantages of using casual photos They’re free.…
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Reading Levels on Your Medical Blog
We blog for health and wellness companies and medical professionals. In most cases, we do all the blogging, but we enjoy collaborating with clients. One of the issues that comes up in these collaborations is reading level. Communicating specialized information in a way that is both accurate and accessible to the average reader can be…
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Is Blogging Dead?
Is blogging dead? Quick answer: No. Each month, 409 million people view more than 20 billion pages of blog posts. Is that a big enough audience for you? Just on the WordPress platform, there are 70,000,000 new blog posts published each month. 77% of internet users read blogs. The folks at OptinMonster have data on…
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Dating Service Lessons on Content
Wired magazine talked with the experts at OkCupid about web content — okay, really they were trying to help Optimus Prime find a date. It was all about his profile, though, which is web content, and it was data based, so it was definitely a learning opportunity.
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Get the Most out of Yoast: Use Yoast Effectively
The Yoast SEO plugin is the most popular SEO plugin for WordPress. We install it on all the websites we build or manage. It’s installed on more than five million WordPress websites as of this writing. Statistically speaking, chances are good that your WordPress websites has Yoast installed. But you have to use Yoast effectively…
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SEO for Emergency Medical Services
SEO, or search engine optimization, helps people find your website when they need the goods and services you have to offer. You must produce content that answers the questions your prospective clients and customers have at all the stages on their path to purchase, and make it easy for new patients to feel comfortable visiting…