SEO
7 Ways to Improve Health Literacy
If you improve health literacy, you improve public health and wellness. One of the biggest obstacles with health literacy is that the best health information isn’t always the most accessible information. This means that the burden of improving health literacy often falls on the shoulders of doctors and medical professionals. It’s true that health information…
Google Says, Don’t Close Your Website
36 states and the territory of Puerto Rico have ordered non-essential businesses to close their doors. Apparently, some businesses are understanding that to mean that they should shut down their websites. Google says not to do that. Closing your website will be very bad for SEO This is stated clearly in the Google blog post…
How Will Coronavirus Affect Your Website?
Obviously, your website is safe from infection by COVID-19. Computer viruses are completely different from human viruses. But how will the coronavirus pandemic affect your traffic or the behavior of your customers? The data We looked at overall traffic at 45 different websites with different industries and business models. We chose traffic as the metric…
Metadata for SEO
Metadata, or meta tags, refer to the html code giving information about your website to machines, like browsers or search engines. Metadata isn’t usually visible to people looking at your website. (There’s one important exception, discussed below.) It’s machines talking to machines. Back in the mists of time, like 2005, you could have a website…
Keywords for a Medical Website
One way to approach writing content at your medical website is to create a list of keywords — words and phrases your customers use to look for goods and services like yours online — and to write a great page for each one. Sending a list of the medical keywords you want to work on…
The Healthcare Content Marketing Cycle
Healthcare content marketing is very effective and produces good ROI. It’s a robust marketing strategy that supports patient education and benefits the community while helping to streamline your business practices at your healthcare facility. But you can’t “do” healthcare marketing today and cross it off your list. You really need to think of it as…