SEO
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Working with Your Healthcare Blogger
You have a few different options once you decide to hire a healthcare blogger. Some healthcare professionals continue writing articles for their practice when they have the time. Others choose to work closely with their writer to produce content. Some may choose to leave writing medical content entirely up to the the healthcare blogger. Even…
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Should You Worry about Broken Links?
Do you have broken links at your website? We’re talking about links in your content that don’t work — they go nowhere, or to a different place from where they originally went. Most large website have some broken links. The internet changes all the time. People remove web pages, change their addresses (URLs), and change…
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If You Could Invest In One Thing for Digital Marketing
Maybe you want to improve the visibility of your website in search, build your social media influence, or bolster your online presence in general. You want to invest in digital marketing, but for whatever reason you aren’t interested in funding an entire SEO campaign at the moment. Can you spend money on one thing and…
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SEO Scam
We just encountered a new-to-us SEO scam. We received a courteous email today claiming that we had used someone’s photo without credit. “Here’s a link to our post using that picture,” they said. “Would you credit it to www.xyz.com?” I was fully prepared to give the photographer credit if we had made an error like…
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Finding Reliable Health Information
If you want health information, you search for it online. This is especially true during a health crisis when facts, figures, and information change every hour. However, there is just as much bad information online as there is good information—maybe more. Make sure that you are getting accurate health information from reliable sources. The most…
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WP Plugins for Medical Professionals
One of the great advantages of WordPress as a platform is that there is a huge library of software available. Plugins allow WordPress designers and users to add all kinds of functionality to websites without hours and hours of coding — and usually the plugins are supported and updated so that they don’t become obsolete…