SEO
Trying Out Yoast Progress Planner
Yoast has a new plugin, the Progress Planner. It gamifies keeping your website up to date. Here it is right out of the box: You can see an initial score of 5. We have not seen anything lower than that. You can also see right away how many plugins you have and whether any need…
SEO Pitfall: Avoid Overoptimizing
“Optimize” means to make something the best it can be. Search engine optimization is about making your website communicate as well with search engines as it possibly can. So how could anything be overoptimized? Wouldn’t overoptimizing your website mean that your website would be too good? That’s not what Google’s overoptimization penalty is about. An…
Do Your Google Ads Affect Your SEO?
As a general rule, anything that is easy to manipulate will not affect search engine optimization. Think about it: if your traffic made your website rank higher, you could hire someone or program a bot to click through to your website and climb up in rankings just by doing that. Equally, if you could improve…
How to Tell If Your Blog Is Doing Well
So you have a medical blog in place at your practice or business blog at your company website. Whether you write the content yourself, or you’ve hired a professional content writer, producing regular, high-quality content requires time, money, or both. How can you tell how effective it is? Is your blog doing well, and is…
Intent-based Ads vs. Keyword-based Ads
If you use Google Ads, you have doubtless been encouraged to try out Performance Max ads, the intent-based ads in Google Ads. These are Google’s AI-supported ad campaigns. Google is one of the leaders for artificial intelligence and they know more about digital ads than anybody else, so it makes sense to turn to their…
Writing for the Second Screen
Kyle is watching a streaming news service when he sees that 33 people in 24 states have died from vaping and legal changes are being proposed. That’s a surprise for him — and it’s confusing, too. Even though the numbers are higher than he thought, he wonders why people are focused on vaping when traditional…