SEO
SEO Strategy for Small Traffic
Getting more traffic is almost always a good web goal. It’s usually a good measure of your website’s overall health — like taking your temperature. It’s also usually a good sign that your strategy is working for you. It allows you to create SMART, measurable goals. Increased traffic also usually brings you more customers, more…
Tracking Offsite Conversions
Sometimes tracking conversions is easy; when a conversion means making a donation or booking an appointment through your website, you just set up a goal in Google Analytics. Soon, you see how many people took an action, where they came from, and what they had in common. When a conversion is a phone call, a…
Compliance and Your Website
We have clients who read their blogs often and write posts on occasion. We have clients who just drop in every once in a while to have a look at their blogs, because the whole point of hiring a blogger is to avoid doing that work yourself. But we also have clients who need to…
SEO Strategy Documents for Healthcare Marketing
SEO isn’t mysterious, but it does require some specialized knowledge if you want to succeed. This is true for any type of website, but SEO for healthcare marketing requires additional consideration. A doctor recently told us that he plugged his desired keyword into the text of his website, but for some reason he didn’t see…
Search Engines 101
We talk about search engine optimization all the time, but what exactly does that mean? Search, okay, we get that, but what do engines have to do with it, and what exactly are we optimizing? If those questions puzzle you, today’s post will clear it all up. First, a search engine is the piece of…
Do Keywords Still Matter?
Back in the mists of time, by SEO standards, keywords were the biggest big deal for search engine optimization. If you sold hair care products, you’d make sure your homepage said “hair care products” and you eagerly watched your results for a search on “hair care products.” It was that easy. It’s not that easy…