SEO
Your Website and Your Online Presence
Jeremy, Rebecca, and I talk about your online presence in the video below. We begin with examples of organizations that realized their websites needed significant updates as a result of the pandemic. This has been true for so many of us. Either the pandemic has caused changes in direction that require a change in our…
Local SEO for Health Professionals
Many businesses must decide whether or not they should prioritize local SEO. Healthcare — with exception to medical tourism — usually finds this decision easy. You can’t fill that cavity, give that vaccination, or deliver that baby without being in the same room with your patient; local SEO for health professionals is essential. Some healthcare…
TikTok’s Algorithm
TikTok has explained its algorithm, the method they use to recommend videos to viewers. TikTok’s algorithm is officially known as a “recommendation system.” TikTok’s blog says, “When you open TikTok and land in your For You feed, you’re presented with a stream of videos curated to your interests… Part of the magic of TikTok is…
Google Schedules User Page Experience Update
Google uses an algorithm to decide which pages to show searchers. There are, Google tells us, more than 200 factors included in the algorithm, and most of them are secret. Some are well-known — for example, spelling errors are bad for Google rankings and high-quality content is good — but the algorithm is closely guarded…
HIPAA-Compliant Influencer Marketing
We’ve discussed HIPAA-compliant blogging and HIPAA-compliant social media, but HIPAA-compliant influencer marketing is a different kettle of fish. Influencer marketing involves paying or otherwise compensating people to share their positive experiences with your prospective patients or customers. That compensation could be in the form of free products or special perks like extra access. It’s an…
What the Heck is an Algorithm?
Google uses an algorithm to decide what pages to show searchers on the SERPs. There’s a lot of talk in SEO conversations about Google’s algorithm. As it happens, a lot of that talk takes place among people who don’t actually know what an algorithm is. Algorithms An algorithm is a set of steps taken to…