SEO
7 Reasons Top Organic Results Still Need Google Ads
I was presenting a report to a client recently, showing them their website’s awesome results and rankings. People around the table pulled out their phones and checked for themselves, Googling keywords for their organization and being happily surprised by how completely they owned the first page of results. I moved to the next slide, a…
Keep Your Website Up to Date: 3 Tips
Your website is probably the first thing your patients, clients, and customers see — before they see you, your building, your salesperson, our any other physical world aspects of your organization. So it’s important to keep your website up to date. In our experience, however, most website owners find it hard to keep things up…
Content Clusters
What are content clusters? A content cluster is a group of articles, posts, or pages designed to promote a single page for a designated keyword or keyword phrase. It’s an SEO technique that establishes rankings and thought leadership for your website’s important keywords. The concept of content clusters is simple. You create strong cornerstone content…
How Many Pages Should Your Website Have?
Your website should have as many pages as it needs. This is one of those cases where the true answer sounds like a sassy conundrum designed to make you feel stupid for asking the question.
Blogging vs. Social Media
Blogging used to be social media, back before we had social media. Copyblogger argued that it should continue to be considered part of the social media arsenal for some good reasons — but that was back in 2012. By now, blogging is distinct from social media in some significant ways: Blogging adds value to your…
Healthcare Content Marketing: 10 Types of Content
Healthcare content marketing serves two main purposes: improving patient education and making your healthcare website more visible and authoritative. While it’s easy to see the value of healthcare marketing, implementing an effective strategy is a little less obvious. Are you having trouble figuring out what healthcare content marketing would look like for your website? Here’s…