SEO
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Annotate Your Analytics
“So what’s that traffic spike about?” “Ummm… was that the day we did the radio interview?” “No, I think that was last month, wasn’t it?” “Well, then, was it when we posted the infographic? That got a lot of repins at Pinterest.”
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Does a Doctor Have to Write Your Medical Blog?
Should a medical doctor be in charge of writing the content for your clinic or practice? It’s an important question to consider, and it’s something that people have strong feelings about on both sides of the aisle. Your medical blog represents your practice; you need accurate health information, and you want the voice to be…
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When Traffic Goes Down at Your Website
We usually expect traffic to rise at the websites we work with. But — especially if you don’t have SEO professionals working for you — that’s not the only direction traffic can go. Sometimes traffic goes down. Here’s an example. This was a website we had worked on, but the site owner took on the…
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How Much Traffic Do You Need?
You use analytics to keep track of traffic — the number of visitors — to your site, but how can you know whether you have a good amount of traffic or not?
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10 Tips for Physician Websites
Physician websites aren’t entirely different from other websites. SEO best practices apply to all sites regardless of the field or specialty, but there are special considerations for physician websites. Keep these factors in mind when you work on your practice’s website. 1. You may not have much competition. A surprising number of physicians in private…
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How Much Do Titles Matter for SEO?
How much do titles matter for SEO? First, consider how people use page titles: People use them on the search engine results page to decide where they should click. If you don’t specify a title, or if the search engine doesn’t believe that your title provides the best information, the search engine may provide a…