SEO
Your Website’s Inner Pages
What good are your website’s inner pages? We find that many of our clients don’t appreciate their website’s inner pages as much as they might. The homepage gets all the love and the inner pages — service pages, blog posts, product pages, and so forth — get forgotten. Here are some reasons we think they…
Content Marketing Thrives in the Pandemic
Chief Marketer has published a 2020 study examining how the pandemic is affecting marketing. Fortunately, they had surveyed Fortune 1000 marketers shortly before the pandemic began. They were able to follow up and see how answers changed. One of their top takeaways: content marketing thrives during the pandemic. Basics Budgets have decreased significantly for most…
Recipes on Your Website
Many of our healthcare clients like to use recipes as part of their content marketing strategy. It makes sense. A recent study by the Hartman Group found that about half of Americans get recipes online, often from blogs, while 40% get recipes from social media. 54% of Americans share recipes online, too. What’s more, a…
Who Should You Filter Out of Your Web Analytics?
It’s easy to filter people out of your Google Analytics — in other words, to choose not to count visits by some computers. Why would you want to, and whom should you filter?
The One Digital Marketing Essential for Health and Wellness Professionals
A common mistake for small businesses is thinking that you are too small to need a website. There was a time when this may have been up for debate, but now the internet is interwoven with daily life. If you own a business, you need a website. An optimized website is the most important digital…
What Are You Doing Right?
Much of the time, we use analytics or social media metrics to solve problems. We want to increase conversions, stop cart abandonment, improve our rankings, or figure out why the Burbank office isn’t doing as well as the rest. These metrics can also help us figure out what’s going right so we can do more…