SEO
#1 on Google
Being #1 on Google hasn’t been the most meaningful SEO metric for some time. Different people see different things on the search engines results pages. Being #1 on Google isn’t like being six feet tall. It’s like being first in line. It depends on the line and it depends on the time. But you can…
How to Google Yourself
You want to know how your professional or company website is doing in its search engine optimization efforts. Easy! Just type something in at Google and see — right? Not necessarily. If you Google yourself, you will see the results Google thinks will be most useful for you as a searcher, not as a business…
#1 Local: How Are Your Chances?
I had a call from a local business which doesn’t currently have a website. We’re told that 40% of small businesses don’t have websites, and this business owner realized that without a site to send people to, he was wasting the money he spent on advertising. A good website not only lets you reach more…
5 Ways to Get the Most out of Christmas E-commerce
This year, e-commerce may be more important for you than ever before. Shoppers hesitate to shop in person, and may quit physical shopping just when crowds usually bring in the most robust sales of the year. On average, people plan to spend less on holiday shopping. Some will be directing more of their disposable income…
No Political Ads for Facebook
A while back, we went with a client through the process of social cause certification for Facebook. Just this week we tried to boost a post for this client about an upcoming event. The ad was rejected. We didn’t think the ad was political, frankly, so we asked for a review. As we jumped through…
The Google Antitrust Suit
The U.S. government has sued Google for antitrust violations, ending the suspense over which Big Tech company they would take action against first. The Economist suggests that four lenses should be used to interpret the issues in the Google anti-trust suit, as well as in the other such suits (against Facebook, for example) that might…