SEO

Measuring engagement at your website can be complicated. People interact with different kinds of content in different ways, and changes in time on page or bounce rate can have different causes. Looking at your opt-in rate can give you an additional, and often clearer, metric for your marketing. What’s your opt-in rate? Your opt-in rate…

63% of marketers use web traffic as a key performance indicator for their websites. This makes sense. For one thing, checking web traffic is like taking your temperature: it’s a good indication of overall health. For another, more visitors to your website usually means more appointments, more sales, more leads — all the real-world KPIs.…

Page load speed is an important metric for your website these days. There are two main reasons for this: Google plans to add Core Web Vitals to its ranking algorithm this year, and page load speed is an important part of that set of standards. If your page loads too slowly or is too jittery,…

How many visitors does your website need? The short answer might be “More!” but the long answer is something more like, “Enough to meet your business goals.” How much is that? It depends on two things: your goals and your conversion rate. Say that one of your goals is to get newsletter signups. And say…

During the pandemic, a lot of businesses have gone virtual, reaching out to customers outside of their local areas and expanding through ecommerce or virtual services. Some have given up their physical spaces and are working out of virtual offices. If you’ve relied on local search for local customers, you might be thinking that it’s…

Google’s search engines, including YouTube, Google, and the Google-powered engines on vast numbers of websites, are unquestionably the most important search engines for which to optimize websites. Google alone has 88% of global market share, so why should we even bother with other search engines? If you’re selling on Amazon, you need to get to…