SEO
SEO and Search Intent
One of the most important factors to consider in your SEO strategy is your ideal customer’s path to purchase. If you’re offering a Zumba dance program that helps with joint pain, you need to think about everything your ideal customer does between beginning to feel concerned about joint pain and choosing to sign up with…
Why You Need an SEO Strategy
Here are some things people think will give them all the benefits of SEO: Submitting their website to search engines repeatedly Super secret SEO tricks added to their code Press releases Finding out what keywords their competitors are using and putting those into their text a bunch of times Here are some things that experts…
Virtual Response to Pandemic Year 2
It’s a full year since the global COVID-19 pandemic was announced. Most of us have made changes in our lives — or had those changes made for us. For organizations, that has often meant moving into digital space faster than planned. Churches are live-streaming their services, local restaurants have added delivery or curbside pickup, and…
Top 5 Rules for Choosing Bloggers
We know how it is. You had a blog built into your website because you really expected to write a blog post each day. Maybe you even wrote a post the first day or two, but then things got busy, you ran out of ideas, and it just didn’t work out. You have one post…
Blog Post Popularity
A client recently asked about blog post popularity at her website. She’s a hands-on client, and often suggests topics for us to write at her blog. Yet she continues to see that the strongest drivers of traffic are evergreen posts on basic questions. This is often true. If you’re a veterinarian, you’re likely to see…
Can You Skip Linkbuilding?
Back before the pandemic, several of us Hadens set out for Colorado via Kansas, and I whined at this blog about the way the local businesses along our road trip failed to provide mobile-friendly websites and also about the lack of restaurant information. Now, as we begin to consider gettin gout there again, I’m also…