SEO
Meet the Openverse
Openverse is a new offering from the people who brought you WordPress. It’s a sharing platform for images and audio right now, though there are signs that they might add other types of content in the future. This is part of one of the Big Picture Goals for WordPress: “Support open source alternatives for all…
What Are Your Website Goals?
Setting goals for your website can be confusing. You might want your website to bring you more clients, to serve as an archive for documents, or to streamline your practice. These are high-level purposes that are perfect for planning your website. As goals for a quarter or even a year, they’re probably not even measurable…
Diminishing Returns for SEO?
Clients sometimes ask when Search Engine Optimization will be finished — are there diminishing returns for SEO over time? Is there some point at which you can quit, because you’re #1 and there’s no more work to be done? The quick answer: no. Even when you get very good results (and our clients do), you…
Is “Blog” Declining in Search Popularity?
In the podcast shared below, WordPress Executive Director Josepha Haden Chomphosy talks about a question she gets all the time: “What are we going to do about the fact that the term ‘blog’ is declining in search popularity?” It is, by the way. Or it has. Interest in that word peaked about a decade…
When Your Website Doesn’t Have the Rank It Deserves
We often hear complaints from people who feel that Google doesn’t treat them right. We hear passionate rants about how the vastly inferior competition gets better treatment, and suggestions that Google has some personal ax to grind, or that the competitor is doing something nefarious to get their undeserved rankings. Their website, people tell us,…
Halloween WordPress Plugins
Your website may be serious business and an integral part of your marketing plan as well as your patient education or community engagement efforts. But it might also be a place for fun. If so, there are some Halloween WordPress plugins that can help you share the fun. We tried out a few. WordPress plugins…