SEO
Dates on Your Blog Posts?
A blog — even if you don’t call it a blog — is one of the best tools for SEO and increasing the overall value of your website. Regular, fresh content at your website gets the attention of the search engines and brings visitors back to your site. It gives you good reasons to link…
Is Your Website a Camel?
You know what they say about the camel: it’s a horse designed by a committee. This can happen to websites, too. You sit down with a web firm and provide them with all the information they need to design the best possible website for you — your goals, your resources, your competitors, your target market’s…
A New Ecommerce Website
We’ve just launched a new ecommerce website for a long-term client. Ecommerce websites can be different from other website builds. One reason is because they have such clear goals. When we ask — and we always do — “What do you want people to do when they visit your website?” we know that there are…
Increasing Ecommerce ROI
Ecommerce can be a source of market research data, a service to your customers, or a way to encourage consumers to buy your products in brick and mortar stores — but you certainly also want it to lead directly to sales and revenue. Ecommerce ROI is probably your most important metric for your website if…
How Do You Get Traffic to Your New Website?
We were recently asked a question that we see all the time at forums and hear in presentations: “How do you get the first traffic to your new website?” Friends and family The most recent version of this questions asked us how we first got traffic to our lab site, FreshPlans. “Friends and family?” the…
Propagation
Launching a new website can be stressful. It shouldn’t be, actually. By the time you launch your new or redesigned website, you’ve done all the hard work of planning your website, communicating with designers and copywriters, making decisions about many options, and approving the site. The hard work of building the site is past and…