SEO
Avoiding Lost Posts
A client recently told me that she was concerned about losing her favorite posts. What’s a lost post? For this client, it could be a great post from the past. Particularly excellent blog posts from years past needed to be readily available, she felt. It took a little back and forth to find out what…
Dumbing Down Your Website?
“I know I have to dumb down my website,” a business owner told us. He had built his own website, and it contained some good information. We had some suggestions for ways to make the site communicate better with search engines and perhaps also with prospective customers. Dumbing down wasn’t actually what we had in…
Yoast Adds Inclusive Language
Yoast SEO, a popular plugin for WordPress websites, is breaking ground with a new feature. The plugin already checked your website’s posts and pages for search engine optimization and readability. Now it will also check for inclusive language. What’s inclusive language? Inclusive language refers to words that don’t exclude anyone. For example, an article about…
Infographics ROI
People love infographics. They’ve gone from a trend to a basic, and the 63.4 million infographics in Google images tell you something about their popularity. But there are those who question the value of infographics. Here are some of the points made by the naysayers: Poor quality infographics are all over the web, lessening the…
Troubleshooting Your New Website: Are You Indexed?
When we build a new website, we keep an eye on it for a couple of weeks. We install Google Analytics and make sure that people are finding the website and using it in the way we expected, not getting confused or following a different path from what the site owner planned. We make sure…
Website Redesign Process: Mockup
Delivery of the mock up is one of the most exciting moments of a redesign. A mock up is a picture of what the website will look like after it has been built. For Haden Interactive, a mock up is always the result of a lot of research, discussion, and thought. But it is not…