SEO
SEO Services for Doctors
Saying that people search for health information online is like saying that people use cars for transportation; it’s obvious and it doesn’t really need stating at this point. That’s what it’s there for, after all. The internet is melded into our daily lives, and we use online search for everything: work, recreation, shopping, socializing, and…
Avoiding Copyright Trolls
We have received letters accusing us of copyright violation for the use of photos we paid for, photos in the public domain, and photos registered under Creative Commons licenses. We’ve been accused of copyright violations for things for which we had e-mails granting us permission to use and for photos we took ourselves. Unfortunately, since…
Who’s Taking Care of Your Website?
Probably not this guy. We have discovered, however, that many of our new clients have no idea who takes care of their websites. This picture seems to capture how they feel about the situation. Who’s taking care of your website? Let’s break it down. There are really only a few options: You have a webmaster.…
CPC Quality Scores
Tami Dowers, who was the paid search person at a company where I served as the organic search person, once told me that Google Ads is like an auction where whether you get the chair depends not only on what you’re willing to pay but also on how the chair will look in your living…
Tool Tryout Tuesday: Neuroflash
We’ve tried out several AI chatbots. They’re all much of a muchness, frankly, although they are certainly better than they were a couple of years ago. We’re going to bring you one more review, though, since people seem to be fascinated with these tools. Maybe you are also fascinated with these tools. If so, you’ll…
How Will AI Affect Your SEO Strategy?
We’ve written before about AI text generators, specifically from the point of view of content marketing. Now, however, these AI tools are being discussed as game changers for search. We’re all about search. We know that having a beautiful website with compelling stories and urgent sales pitches does nothing if your target audience doesn’t see…