SEO
What If Nobody’s Searching for You?
SEO, or search marketing, is all about making sure you show up when someone is searching for your goods and services. You offer lip filler, and when someone searches for lip filler in your town, you show up. Simple. But what if people aren’t looking for your goods and services? Along with lip filler, let’s…
Clicky Analytics
Web analytics are extremely important. They give you the data you need to make data-driven strategic decisions about your website — and those are the very best kind. But there has been some upheaval in our usual favorite analytics programs recently. Jetpack stats is now a paid tool, and Google Analytics has become more difficult…
Page by Page: Contact
People don’t always use websites the way you might expect them to. The Contact page at your website is a great example of the importance of this principle — and why it so often gets in the way of creating the best website content. The innocent site owner often expects people to treat a website…
Page by Page: Authority
People come online at many different points in their purchase decision process: when they realize they have a problem, when they’re exploring possible solutions, when they’re ready to decide on a solution, when they want something and want to dream about it, when they’re browsing, when they’re ready to buy, and all points around and…
Page by Page: Goods and Services
There are many possible decision points in a website: some visitors will catch your phone number on the homepage and give you a call, some will read your blog posts and respond to the calls to action included in them, and some will browse your whole site and then go to your Contact page. One…
Page by Page: About Us
The About Us page may be the most misused page on the average website. Some designers use it as a catch-all for all the random things the client wants, as though no one would ever look at it. Some site owners use it as a “Why choose us?” page, as though everyone would look at…