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SEO
Paid or Organic Search, by Keywords
Michio Kaku wrote that people working toward artificial intelligence, such as a computer program that can handle human language the way humans do, are like people building a tower to the moon. They get all excited about how much taller their tower is becoming, while ignoring the fact that their end goal is as far…
Are AI Referrals Sending You Traffic?
AI may be reducing organic search traffic to your website. But is AI sending you traffic? In the screenshot below, you can see that the top 10 referral traffic sources for one of our sites includes both ChatGPT and Perplexity.ai. This site isn’t the only one, and those are not the only generative AI tools…
A New Industrial Website
We’ve just launched a new website for a long-term client, a manufacturer’s representative for flow control products. They’re local to us, so we had the opportunity to visit their warehouse and get a clear idea of the products they supply. Every website we build is specifically designed to do the job the site owners need…
Pantone’s Color of the Year 2025: Mocha Mousse
International color experts Pantone have been offering a new Color of the Year every year since 2000, when they kicked it all off with Cerulean Blue. This year, it’s Mocha Mousse, a milk chocolate shade that is supposed to be luxurious and comforting. Colors of the Year are very rarely neutrals, and this year’s choice…
Shutting Down Your Website
The Pew Research Center made an interesting experiment. They checked on more than a million web pages that had been online 10 years earlier and found that 38% of them were no longer online. As they looked deeper into this digital decay, they found that 23% of all webpages had broken links — that is,…