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Online marketing
When You Stop Blogging
Regular blogging is the best thing you can do for your website’s traffic and rankings. Search engines like fresh content, and so do human visitors. Every new post is a new opportunity to rank for a new keyword, a new landing page, and to increase value for your website. Regular blogging Here’s an example of…
Are You Bored with Your Website?
Websites need regular updating. They need fresh content on a regular basis, they need to have their code kept up to date, and they need a new look every now and then. There are plenty of good reasons to make updates, including the sheer passage of time. Here’s something that is not a good reason:…
WordPress.com for Business?
WordPress is the most popular content management system in the universe. WordPress.com is a free or low-cost hosting option that uses WordPress. It’s a great choice for your family book club site, your private blog, or a classroom project. Does WordPress.com make sense for your practice website, your professional site, or your business online presence?…
Your Website Mockup and What to Do with It
When you have a website built, one of the first pieces of work you’ll see is a website mockup. A mockup is a picture of a website showing the homepage and possibly an interior page. It’s a picture, not a webpage, so the navigation links won’t work. It might use your actual content — pictures…
Maybe You Don’t Need a New Website
We’ve been talking with some businesses that are mulling over a big decision: build a new website, or update their current website. It’s easy to focus on problems with your current website and assume the only solution is a rebuild. However, you might just need an update rather than a complete overhaul. One business owner…
Should You Pay for Jetpack Stats?
If you have a WordPress website, you might have seen this announcement recently in your admin area: It’s a paywall for Jetpack stats, the WordPress analytics tool. Jetpack is allowing noncommercial sites to continue using the stats for free, but requiring a paid upgrade for anyone using their WordPress site to promote a business, serve…