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Online marketing
A New Website for a Preschool
We’ve built websites for quite a few preschools by now. The most recent is for a local school that serves families with kids from babies to kindergarten, plus summer programs for elementary school children. The school had a website which they had built in-house. It presented the information they needed to share, but didn’t show…
SEO Pitfall: Avoid Overoptimizing
“Optimize” means to make something the best it can be. Search engine optimization is about making your website communicate as well with search engines as it possibly can. So how could anything be overoptimized? Wouldn’t overoptimizing your website mean that your website would be too good? That’s not what Google’s overoptimization penalty is about. An…
Trying Out AnalyticsWP
We’re long-time users of Google Analytics and Jetpack Stats, and we haven’t used other analytics in a few years. There is a new analytics plugin for WordPress, though, which seems as though it might be a real winner. We’re going to compare it with GA and Jetpack in this post, because those are the programs…
Do Your Google Ads Affect Your SEO?
As a general rule, anything that is easy to manipulate will not affect search engine optimization. Think about it: if your traffic made your website rank higher, you could hire someone or program a bot to click through to your website and climb up in rankings just by doing that. Equally, if you could improve…
How to Tell If Your Blog Is Doing Well
So you have a medical blog in place at your practice or business blog at your company website. Whether you write the content yourself, or you’ve hired a professional content writer, producing regular, high-quality content requires time, money, or both. How can you tell how effective it is? Is your blog doing well, and is…
Intent-based Ads vs. Keyword-based Ads
If you use Google Ads, you have doubtless been encouraged to try out Performance Max ads, the intent-based ads in Google Ads. These are Google’s AI-supported ad campaigns. Google is one of the leaders for artificial intelligence and they know more about digital ads than anybody else, so it makes sense to turn to their…