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Online marketing
Page by Page: Your Homepage
For most websites, the home page is the most popular landing page, the most popular page, and the only page a lot of visitors see. And yet visitors may give your website only 4-12 seconds before they decide whether to stay or leave. Your homepage has to stand up and say, “Hi!” The example above,…
Working on Your Keywords
When we create a new website, we begin by getting to know our client and the organization the website will be introducing. We plan the site architecture and get to work on the design. Along with these actions, we come up with the keywords we’ll work on first, with the primary content of the website.…
Do You Need a Website or an Ad Landing Page?
One of the trends we see in online marketing recently is a tendency to rely more on ads in the digital space. For one thing, ads take up more of the space in search engine results pages (SERPS) than they used to. For another, generative AI mixed with search limits the number of searches that…
SEO for Dermatologists
Search Engine Optimization, or SEO, provides the best return on investment in healthcare marketing. The object is to communicate well with search engines like Google, as well as with your human visitors, so that you will show up in the SERPS (search engine results page results) when people look for your services online. SEO for…
Marketing to Snobs
While we were traveling to a conference once, Rosie told me I was a tea snob. True, I was bypassing the teabags in the hotel room for my preferred brand, an ample stock of which I had brought with me. Equally true, I choose which restaurant to visit for breakfast based on the quality of…
Basic Linkbuilding for Today
Linkbuilding is one of the most important things you can do for your website; that’s been true since the Google algorithm was first developed, and it’s still true today. Basic methods for linkbuilding have changed somewhat since then, though. Here’s a step by step guide to the essentials of linkbuilding right now: Have a good…