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Online marketing
COVID-19 Business Disruption
What’s going to happen to your business during the pandemic — will you even survive? This is not an alarmist question. Many businesses are struggling now. Retail stores, restaurants, gyms, salons, travel, and construction are all suffering. Some restaurants will stay in business and reopen in a few months, some will even thrive with delivery…
Get Online Fast
As we all face the COVID-19 pandemic, a top priority for many businesses is figuring out new ways to meet the needs of the people we serve. You might be taking your yoga classes online or offering your products through Ecommerce or providing curbside pick up or delivery of your healthy food. Unless you don’t…
Healthcare Content Marketing by the Numbers
According to a recent study, 69.2% of healthcare marketers surveyed use content marketing, yet only 27.8% consider it highly effective. The most popular answer — from two thirds of respondents — is that it’s “somewhat effective.” 75% thought their content promotion strategies were “somewhat effective.” In other words, healthcare marketers are generally not very happy…
Checking Out the Competition
I have a confession to make. Checking out the competition brings out the worst in me.
Your Customer’s Path to Purchase
Your customer’s path to purchase has been redefined with these basic steps: Stimulus: the moment when a potential customer becomes aware of your goods and services Zero moment of truth: the moment when a potential customer begins to research your goods and services online First moment of truth: the purchase itself, which may take place…
Google Analytics vs. Jetpack Stats
Google Analytics is a web analytics product from Google, the people with access to the largest possible amount of information about the web. It’s relatively easy to use, robust, reliable, and free. We sincerely believe that every website should have Google Analytics installed, even if you don’t currently look at your analytics at all. So…