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Online marketing
5 Ways to Get Traffic to Your New Website
Organic search is the main traffic source for a well-optimized, established website. But what about your brand-new website that doesn’t yet have that organic search traffic coming? You could patiently wait for your web traffic to build up, or you can jump-start your traffic by getting your website in front of people. Here are five…
How Will the DATA Act Affect Digital Marketing?
The Data Accountability and Transparency Act of 2020, or DATA Act, has been proposed by Senator Sherrod Brown. It hasn’t been officially introduced in Congress, and the Washington Post doesn’t think it has a chance of becoming law, but it is a new take on internet privacy. Basically, it makes collection of personal data opt-in…
Tracking Offsite Conversions
Sometimes tracking conversions is easy; when a conversion means making a donation or booking an appointment through your website, you just set up a goal in Google Analytics. Soon, you see how many people took an action, where they came from, and what they had in common. When a conversion is a phone call, a…
Not Updating Your Website?
Have you chosen not to update your website because of the coronavirus? Or maybe in spite of it? We can imagine some reasons people might make that choice: I’ll just have to update it again in a week or two. I’m trying to cut expenses to keep my business alive. I don’t know how. I…
The 4-D Website
We’re building a website right now for a global organization that holds events every few years. In between the events, they don’t want to keep up with events, accept registrations, sell merchandise, or really put much energy into their website. But they definitely want to look good when people drop by. When their events come…
If You Could Invest In One Thing for Digital Marketing
Maybe you want to improve the visibility of your website in search, build your social media influence, or bolster your online presence in general. You want to invest in digital marketing, but for whatever reason you aren’t interested in funding an entire SEO campaign at the moment. Can you spend money on one thing and…