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Online marketing
Improve Your Conversion Rate
Your conversion rate is the percentage of web visitors who take the action you want them to take. There are two basic changes that have been proven to improve conversion rates. I’ll tell you about them below. First, here are a couple of basics to make sure you’re ready to succeed. What’s your conversion rate?…
Top 5 Web Metrics for 2021
You may have had your end-of-year reports, your annual meetings, and your planning retreats by now. But how are you determining the value of your online presence? What web metrics will you be using this year? Here are five you should consider. Page load speed How fast does your website show up? This is important…
Traditional Marketing vs. Digital Marketing
Marketing is an essential part of any good business plan. Without marketing, most businesses would just be sitting in a dimly lit room, staring at their phones, hoping and praying that someone would call them up. But no one will call, because no one knows that they exist. Marketing brings business to businesses. Every business…
The First On Your Block?
There are some industries in which many or even most companies don’t have websites. Antique stores. Nail salons. CPAs. Caterers. Private medical practices. Contractors. Dance studios. Independent mechanics. If you’re in one of these industries, you may be wondering whether it’s time — especially in light of the pandemic — to get a website. A…
#1 Local: How Are Your Chances?
I had a call from a local business which doesn’t currently have a website. We’re told that 40% of small businesses don’t have websites, and this business owner realized that without a site to send people to, he was wasting the money he spent on advertising. A good website not only lets you reach more…
How Much Traffic Do You Need?
You use analytics to keep track of traffic — the number of visitors — to your site, but how can you know whether you have a good amount of traffic or not?