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Online marketing
A Book Promotion Website
Quite a few of our clients are authors or have books to promote on their websites. We’ve recently updated the website of a long-term client to showcase his new book. The point of the website update is to focus narrowly on the new book. The homepage is essentially a landing page we can use for…
Digital Marketing Fears
In one episode of the popular TV show Big Bang Theory, waitress Penny decides to market her crafts for some side income. Theoretical physicist Leonard builds a website (which the gang thinks looks like a 13 year old girl’s Myspace page), and almost as soon as it is launched Penny receives a rush order for…
Considering Threads for Your Business?
Threads is a new alternative to Twitter from Meta, the Facebook company. Compared with Twitter, it allows longer posts: 500 characters, with videos up to 5 minutes long. When you sign up — just download the app from your Instagram account — you will be offered the chance to follow all the same accounts you…
Affiliate Marketing, Modeling, and Money
Modeling and affiliate marketing have some things in common.
Infographics ROI
People love infographics. They’ve gone from a trend to a basic, and the 63.4 million infographics in Google images tell you something about their popularity. But there are those who question the value of infographics. Here are some of the points made by the naysayers: Poor quality infographics are all over the web, lessening the…
(Harmless) Stalking for Fun and Profit
Knowing more about your customers can mean knowing the kind of content they’ll enjoy and find useful, the places you should be to connect with them online, and the kinds of offers they’ll find appealing. When you really know your clients, you’re less likely to fall prey to overgeneralizations (“Nobody watches TV any more”) or…