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Online marketing
Your Website’s Traffic
Your website’s traffic is the starting point for web analytics reports, and of course everyone is happy to hear about their increases in traffic. Me, too. But up and down isn’t all you can say about web traffic. Ask yourself a few more questions while you’re thinking about web traffic, and you’ll get more out…
Planning a New Website: What’s Your Goal?
We’re always in favor of having goals for your website. SMART goals for this month, this quarter, or this year make sense. After all, you’ll only improve what you measure, and without goals, it’s hard to know what to measure. Click through to the post below for some practical steps to identify goals for your…
Clicks, Customers, and Conversions
We had an email from a client recently asking about clicks. We built their website, and in the past year they’d been working with a company that took care of advertising for them. This company was promising 125 “clicks” a month if they re-upped for another year. Was this good, our client was wondering? Should…
Adjusting Your Site Architecture
We’re working with a WordPress website with a rich collection of content. It’s full of great stuff, but the site owner feels like it’s time to get things organized — and we agree. We use the term “site architecture” for a reason — your website should be organized in a logical manner that lets visitors…
Setting a Budget for PPC
Setting a budget for PPC (pay per click, like Google ads) can be easy — pay what you feel you can afford. Few advertising options give you this flexibility. But PPC ads have a lot of moving parts, and that can make it hard to determine the best budget for your needs. Paid search, CPC,…