Online marketing
Keeping an Eye on Your Website in Progress
Do you like the idea of letting your web team create your website while you go about your business, sometimes wondering with happy anticipation what it will look like? Do you look forward to the day your site is ready as you might look forward to your birthday, when you finally get to open all…
Relaunching a Website
MyFreshPlans.com is Haden Interactive’s lab site. We initially launched it in April, 2011. I had been working with Artsedge, the Kennedy Center’s educational website, and one of my jobs was to find good sites to link to for all the lesson plans I wrote. There I was with PageRank 8 links to hand out, and…
What If Nobody’s Searching for You?
SEO, or search marketing, is all about making sure you show up when someone is searching for your goods and services. You offer lip filler, and when someone searches for lip filler in your town, you show up. Simple. But what if people aren’t looking for your goods and services? Along with lip filler, let’s…
Page by Page: About Us
The About Us page may be the most misused page on the average website. Some designers use it as a catch-all for all the random things the client wants, as though no one would ever look at it. Some site owners use it as a “Why choose us?” page, as though everyone would look at…
Page by Page: Your Homepage
For most websites, the home page is the most popular landing page, the most popular page, and the only page a lot of visitors see. And yet visitors may give your website only 4-12 seconds before they decide whether to stay or leave. Your homepage has to stand up and say, “Hi!” The example above,…
Working on Your Keywords
When we create a new website, we begin by getting to know our client and the organization the website will be introducing. We plan the site architecture and get to work on the design. Along with these actions, we come up with the keywords we’ll work on first, with the primary content of the website.…