Online marketing

  • Linkbuilding: Getting That Natural Look

    Linkbuilding: Getting That Natural Look

    You may not think of fairy tales and business together very often, but we do have a business fairy tale in our culture. You can see it in movies. Our heroine is perhaps a baker. She makes wonderful breads and cakes and pies, and several people encourage her to sell them, so she does. Gradually,…

  • A Primer on Online Advertising

    A Primer on Online Advertising

    Online advertising is not the same as online  marketing. Online marketing includes having a great website, blogging regularly, using social media in strategic ways, linkbuilding, and all kinds of other stuff that isn’t advertising. However, there are times when you want to use ads. Say you are selling a new type of senior alert system.…

  • Your Website’s Traffic

    Your Website’s Traffic

    Your website’s traffic is the starting point for web analytics reports, and of course everyone is happy to hear about their increases in traffic. Me, too. But up and down isn’t all you can say about web traffic. Ask yourself a few more questions while you’re thinking about web traffic, and you’ll get more out…

  • Planning a New Website: What’s Your Goal?

    Planning a New Website: What’s Your Goal?

    We’re always in favor of having goals for your website. SMART goals for this month, this quarter, or this year make sense. After all, you’ll only improve what you measure, and without goals, it’s hard to know what to measure. Click through to the post below for some practical steps to identify goals for your…

  • Clicks, Customers, and Conversions

    Clicks, Customers, and Conversions

    We had an email from a client recently asking about clicks. We built their website, and in the past year they’d been working with a company that took care of advertising for them. This company was promising 125 “clicks” a month if they re-upped for another year. Was this good, our client was wondering? Should…

  • Intermittent Social Media Management

    Intermittent Social Media Management

    Social media management is one of the services we offer here at Haden Interactive. With decades of experience, we post three times a day, five days a week, providing a consistent background of social media content that lets clients add their own personal notes, backstage insights, or promotions when they feel like it. We know…