Online marketing
Is Your Advertising Being Seen?
Advertising traditionally has had one big problem: you pay for potential viewers, not for actual views. That TV station tells you how many viewers they think tune into their show, based on admittedly shaky data from a small segment of viewers who are often self-reporting. The numbers they give you are for potential viewers, and…
Where Are Your Customers?
Recently we were listening to an organization talking about how they wanted to reach out to a younger demographic. They had some ideas about how to make their product more appealing to younger customers and they had good reasons for thinking that this would be a good move for them. When the conversation turned to…
Are AI Referrals Sending You Traffic?
AI may be reducing organic search traffic to your website. But is AI sending you traffic? In the screenshot below, you can see that the top 10 referral traffic sources for one of our sites includes both ChatGPT and Perplexity.ai. This site isn’t the only one, and those are not the only generative AI tools…
Google Ad Management
I used to work with a company that had me for SEO and someone else for ad management. She used to describe her most important task as going into the Google Ads dashboard on Monday and checking to see if anything horrible had happened. I can relate, but that’s more a humorous comment than an…
A New Industrial Website
We’ve just launched a new website for a long-term client, a manufacturer’s representative for flow control products. They’re local to us, so we had the opportunity to visit their warehouse and get a clear idea of the products they supply. Every website we build is specifically designed to do the job the site owners need…
Shutting Down Your Website
The Pew Research Center made an interesting experiment. They checked on more than a million web pages that had been online 10 years earlier and found that 38% of them were no longer online. As they looked deeper into this digital decay, they found that 23% of all webpages had broken links — that is,…