Online marketing

  • Planning a New Website: What’s Your Goal?

    Planning a New Website: What’s Your Goal?

    We’re always in favor of having goals for your website. SMART goals for this month, this quarter, or this year make sense. After all, you’ll only improve what you measure, and without goals, it’s hard to know what to measure. Click through to the post below for some practical steps to identify goals for your…

  • Clicks, Customers, and Conversions

    Clicks, Customers, and Conversions

    We had an email from a client recently asking about clicks. We built their website, and in the past year they’d been working with a company that took care of advertising for them. This company was promising 125 “clicks” a month if they re-upped for another year. Was this good, our client was wondering? Should…

  • Intermittent Social Media Management

    Intermittent Social Media Management

    Social media management is one of the services we offer here at Haden Interactive. With decades of experience, we post three times a day, five days a week, providing a consistent background of social media content that lets clients add their own personal notes, backstage insights, or promotions when they feel like it. We know…

  • Adjusting Your Site Architecture

    Adjusting Your Site Architecture

    We’re working with a WordPress website with a rich collection of content. It’s full of great stuff, but the site owner feels like it’s time to get things organized — and we agree. We use the term “site architecture” for a reason — your website should be organized in a logical manner that lets visitors…

  • Setting a Budget for PPC

    Setting a Budget for PPC

    Setting a budget for PPC (pay per click, like Google ads) can be easy — pay what you feel you can afford. Few advertising options give you this flexibility. But PPC ads have a lot of moving parts, and that can make it hard to determine the best budget for your needs. Paid search, CPC,…

  • Top 5 Google Analytics Reports for Healthcare Marketers

    Top 5 Google Analytics Reports for Healthcare Marketers

    Web analytics data allows you to make decisions about marketing for your practice or your health and wellness company on the basis of data, rather than having to rely on gut feelings. But Google Analytics contains such a wealth of data, you may find yourself feeling overwhelmed. What are the top 5 Google Analytics reports…