Linkbuilding
Keeping Track of Your Linkbuilding Campaign
Links are important for online marketing. Search engines consider people’s linking to your website a vote of confidence, and use the number, type, and quality of your links to gauge your value to visitors — and therefore to decide where and when to offer you to searchers. Whether your site is brand new or well-established,…
Planning Your Linking Campaign
It pays to spend a little time planning your linking campaign before you begin.
How to Link Out Effectively
Why is the internet called a Web? It’s because it’s a collection of links, a bunch of pages that are hooked up with one another, as the strands of the web are in this picture. A fly over at the edge of the web will move and its movements will travel through all the interconnections,…
What’s a Linking Campaign?
Links are good, from the point of view of search, and you want your business website to have them. Specifically, you want inlinks — other websites having a link to your website.
What do Good SEO Results Look Like?
When I first started doing online marketing as an in-house SEO, one of the most difficult things for me to determine was what success would look like. What kind of results could we realistically expect? How would we know when we had succeeded? I think this is one of the reasons that we get so…
Linkbuilding for Challenging Subjects
I’ve been linkbuilding today for two different web sites. Two very different websites.