Linkbuilding
5 Linkbuilding Pitfalls to Avoid
I’m consulting this morning with a client who needs ongoing linkbuilding, but wants to have it done in house by employees who have some free time. We get this. If you have people on the payroll already who have some down time during the day, it certainly makes sense to have them devote that time…
Who’s Worth Getting Links From?
Links from other sites to your site are essential for optimum performance in search. Gaining links takes work. Quality is more important than quantity (though quantity is a good thing, too).
Outsmarting Google?
I’ve been reading Outsmarting Google: SEO Secrets to Winning New Business by Evan Bailyn, a new book detailing the brash self-promoter’s secrets of online success. It begins with a bold premise: PageRank, everything Matt Cutts says, and indeed all Google’s official positions regarding SEO are part of a “Google Circus” designed to distract us from…
Paid Links?
Never pay for links that look like unpaid links. There are no exceptions to this rule. Having said that, there are plenty of times when paying for a link in the form of a display ad, paid directory listing, or sponsorship is a great plan.
BE the Directory
Gathering backlinks or inlinks, links to your site from other sites, is an important part of search engine optimization.
Lab Report: Optimizing Your Site for a Particular Keyword
Keywords are a much-misunderstood subject in SEO, and one of the areas of greatest confusion is the idea of optimizing for a particular keyword.