Linkbuilding

Google uses literally hundreds of factors to rank the pages of your website, and many of those factors are affected by who’s searching. But one of the most important factors is still the links your website gets from other websites. That means that linkbuilding continues to be important for modern websites. This is logical and…

Google uses hundreds of different factors to determine which page to show to your customers when they search for the goods and services you’re offering. Some of the factors are easily quantified — is your content too brief? is your website responsive? do you have grammatical errors in your text? do you have complete contact…

I have to admit that I tried out SEOlytics because of the cute lizard that popped up in an ad while I was doing research on something else entirely. This was of course why they included a cute lizard in their ad. But the tool is not cute — it’s a pretty serious suite of…

High quality backlinks — links to your website from other websites — continue to be important for SEO, and longstanding links can also send traffic. Those links are valuable. However, they only work as long as the URL works. When you make changes at your website that change the web address of your page, you…

Some of our clients have separate public relations, content marketing, and linkbuilding efforts, sometimes spearheaded by different people. But some companies need to choose among the options, and the overlap among the three can make that difficult. Public relations focuses on developing relationships with reporters and gaining opportunities for press coverage. Content marketing focuses on…