Your cart is currently empty!
Healthcare marketing
Digital Marketing for Biotech Startups
We’re working on digital marketing strategy for a biotech startup, one of several we’ve had the pleasure of working with. Of course, every organization is different in its goals, needs, resources, and opportunities. Still, I’m seeing again some special things about digital marketing for biotech startups. Certainly, a strong online presence is essential for startups.…
Streamline Your Practice
First your new patient has to find you. They call to see whether you accept their insurance. Your office manager sets up an appointment and perhaps encourages them to find and use your patient portal for EHR/EMR. They arrive — or don’t show. If they arrive, some member of your team gets them to fill…
New Patient Pages
A website for your medical practice may be a tool for streamlining your practice, a way to provide additional value for current patients, or a home for your electronic patient portal. But it’s also a way for new patients to find you. There was a time when new patients typically found out about healthcare providers…
Healthcare Changes and Your Website
2014 was an exciting year for healthcare. How will the world events that shook up health care shake up your online presence? More Americans have health insurance than ever before. Many of these people have no primary health care provider. They’ve been doing without health care or relying on the emergency room or a free…
Digital Health Questions
Digital health is one of the most exciting new frontiers, generating thrills and chills for startups and deep trepidation for health care professionals. The episode on Grey’s Anatomy that poses the scintillating question, “What the hell is a twitter?” provides a dramatic illustration of the degree to which digital media is becoming a natural part…