Healthcare marketing

A website for your medical practice may be a tool for streamlining your practice, a way to provide additional value for current patients, or a home for your electronic patient portal. But it’s also a way for new patients to find you. There was a time when new patients typically found out about healthcare providers…

2014 was an exciting year for healthcare. How will the world events that shook up health care shake up your online presence? More Americans have health insurance than ever before. Many of these people have no primary health care provider. They’ve been doing without health care or relying on the emergency room or a free…

Digital health is one of the most exciting new frontiers, generating thrills and chills for startups and deep trepidation for health care professionals. The episode on Grey’s Anatomy that poses the scintillating question, “What the hell is a twitter?” provides a dramatic illustration of the degree to which digital media is becoming a natural part…