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Healthcare marketing
Do you need a website for your practice?
About half of all small businesses do not have a website. This goes for small medical practices as much as for other types of businesses — but the situation is different for health care professionals. Most small medical practices don’t have websites. Their reasons are about the same as the reasons given by mechanics who…
Digital Marketing for Healthcare Professionals
Where do patients go when they want to find health information, or if they want to find a healthcare provider? They don’t reach for their newspapers, or hop in the car to listen to radio advertisements and cruise for billboards. Most people look to the internet for this information, which is why digital marketing for…
Make Online Appointments Appealing
Online appointments are already appealing as an idea. Your patients or clients can make their appointments fast, at any time of day or night when they feel the need, without having to stay on hold or announce their problems aloud in a hallway between meetings. From your side of the phone, online appointment scheduling can…
SEO for Doctors
SEO — search engine optimization — is not optional for your practice website. Your current patients must be able to find your website easily to get information, request appointments, or reach your patient portal. New patients must be able to find information about you, the insurance you accept, and the services you offer. Other people…
Digital Marketing for Hospitals
People choose which hospitals to go to, whether they’re looking for the closest emergency room, considering where to have elective surgery completed, or seeking out a medical tourism opportunity. For some, they always choose “their” hospital once they’ve been to your facility once. Others choose afresh each time they need to visit a hospital. And…
Digital Marketing Supports Print
We may not use the radio as we did before TV, and we may not use TV as we did before Netflix, but history shows that a new medium doesn’t necessarily cancel out older media. If you still use magazine and newspaper ads, you’ll find that you can get a lot more bang for your…