Healthcare marketing
Make Online Appointments Appealing
Online appointments are already appealing as an idea. Your patients or clients can make their appointments fast, at any time of day or night when they feel the need, without having to stay on hold or announce their problems aloud in a hallway between meetings. From your side of the phone, online appointment scheduling can…
SEO for Doctors
SEO — search engine optimization — is not optional for your practice website. Your current patients must be able to find your website easily to get information, request appointments, or reach your patient portal. New patients must be able to find information about you, the insurance you accept, and the services you offer. Other people…
Digital Marketing for Hospitals
People choose which hospitals to go to, whether they’re looking for the closest emergency room, considering where to have elective surgery completed, or seeking out a medical tourism opportunity. For some, they always choose “their” hospital once they’ve been to your facility once. Others choose afresh each time they need to visit a hospital. And…
Digital Marketing Supports Print
We may not use the radio as we did before TV, and we may not use TV as we did before Netflix, but history shows that a new medium doesn’t necessarily cancel out older media. If you still use magazine and newspaper ads, you’ll find that you can get a lot more bang for your…
Digital Marketing for Biotech Startups
We’re working on digital marketing strategy for a biotech startup, one of several we’ve had the pleasure of working with. Of course, every organization is different in its goals, needs, resources, and opportunities. Still, I’m seeing again some special things about digital marketing for biotech startups. Certainly, a strong online presence is essential for startups.…
Streamline Your Practice
First your new patient has to find you. They call to see whether you accept their insurance. Your office manager sets up an appointment and perhaps encourages them to find and use your patient portal for EHR/EMR. They arrive — or don’t show. If they arrive, some member of your team gets them to fill…