Healthcare marketing
5 SEO Tips for Small Practices
How can a small medical practice compete with a larger practice or consortium when it comes to healthcare marketing? It’s easy to feel that the marketing budget of a smaller practice won’t stretch to any real investment in digital marketing. In fact, the internet levels the playing field. Small practices can look just as legit…
Basic Health Information at Your Blog
Healthcare content marketing increases the value and visibility of your website, brings in new patients, brings established patients in more frequently, makes patients aware of services you offer, helps recruit new team members — and gives healthcare marketers an opportunity to help increase health literacy. Research shows that the internet is now the top source of…
Encourage Current Patients to Make Appointments
Most medical practices want new patients. But bringing your current patients back for regular visits can be more cost-effective. Booking the next appointment for your patients when they check out is an obvious way to make sure they don’t forget those regular check-ups or follow up visits, and making it easy to book an appointment…
Pinterest’s Place in Healthcare Content Marketing
The healthcare content marketing cycle includes creating great content, distributing it, and repurposing it. Pinterest is an excellent way to distribute and repurpose your great content. Not familiar with Pinterest? Here’s some background: 5 Tips for Pinterest Healthcare on Pinterest Day 1 on Pinterest Is Pinterest for you? Pinterest is terrific if you have good…
Do you need a website for your practice?
About half of all small businesses do not have a website. This goes for small medical practices as much as for other types of businesses — but the situation is different for health care professionals. Most small medical practices don’t have websites. Their reasons are about the same as the reasons given by mechanics who…
Digital Marketing for Healthcare Professionals
Where do patients go when they want to find health information, or if they want to find a healthcare provider? They don’t reach for their newspapers, or hop in the car to listen to radio advertisements and cruise for billboards. Most people look to the internet for this information, which is why digital marketing for…