Healthcare marketing
Health Literacy Month
October is National Health Literacy Month. This is the month when health educators work to make sure that their students can access and understand information that will help them make good decisions for their own health and the health of their families. Doctors are reminded to provide readable brochures to their patients and classroom teachers…
Selling at Your Healthcare Website
A great healthcare website sells to visitors naturally. Your patient comes to your website for information and realizes she should make an appointment for a checkup. Someone looking for a great gym or dance studio finds you with Google and signs up for a class. A person with back pain researches his symptoms online, finds…
Social Cause Certification at Facebook and Twitter
Do you run ads at Twitter or Facebook? These social media platforms are among the least expensive advertising opportunities around — digital or traditional. Even if you’ve run ads before and feel pretty comfortable with it, though, you may need social cause certification before you can run your next ad campaign. If you’re selling shoes…
Social Media and Medical Misinformation
In an essay in Nature, Heidi Larson, director of the Vaccine Confidence Project at the London School of Hygiene & Tropical Medicine, wrote: “The deluge of conflicting information, misinformation and manipulated information on social media should be recognized as a global public-health threat.” You might not be thinking of it that way, but a recent…
Stopping Bad Robocalls Act
The House Energy and Commerce Committee is working on a new bill called the “Stopping Bad Robocalls Act.” The title is interesting, because it seems to assume that there are good robocalls. Most consumers don’t agree. Robocalls are phone calls made by a bot rather than a human. You might receive these calls. “Hi, this…
Healthcare Grade Sites
Review sites — from Yelp to Travel Advisor to Amazon — are an important part of most consumer’s purchase journeys now. With slight variations from one industry to another, more than 80% of consumers check reviews before they make a buying decision. Choosing a physician or a hospital is no exception. RateMDs, ZocDoc, HealthGrades, and…