Healthcare marketing
Social Cause Certification at Facebook and Twitter
Do you run ads at Twitter or Facebook? These social media platforms are among the least expensive advertising opportunities around — digital or traditional. Even if you’ve run ads before and feel pretty comfortable with it, though, you may need social cause certification before you can run your next ad campaign. If you’re selling shoes…
Social Media and Medical Misinformation
In an essay in Nature, Heidi Larson, director of the Vaccine Confidence Project at the London School of Hygiene & Tropical Medicine, wrote: “The deluge of conflicting information, misinformation and manipulated information on social media should be recognized as a global public-health threat.” You might not be thinking of it that way, but a recent…
Stopping Bad Robocalls Act
The House Energy and Commerce Committee is working on a new bill called the “Stopping Bad Robocalls Act.” The title is interesting, because it seems to assume that there are good robocalls. Most consumers don’t agree. Robocalls are phone calls made by a bot rather than a human. You might receive these calls. “Hi, this…
Healthcare Grade Sites
Review sites — from Yelp to Travel Advisor to Amazon — are an important part of most consumer’s purchase journeys now. With slight variations from one industry to another, more than 80% of consumers check reviews before they make a buying decision. Choosing a physician or a hospital is no exception. RateMDs, ZocDoc, HealthGrades, and…
Fear and Hope in Healthcare Marketing
Getting health information out to consumers is an important, even an essential task. Research shows that U.S. consumers want and need health information. But U.S. consumers also fail to take action on information they have. Here are some actions people know they should take to improve their health: Quit smoking Eat more fruits and vegetables…
Alexa Goes HIPAA-Compliant
Amazon is very supportive of robots and AI, and very interested in the health and wellness products space. So it was only a matter of time till Alexa began to support HIPAA-compliant communication. The Alexa Skills Kit now has an invitation-only program allowing Covered Entities and their Business Associates, subject to the U.S. Health Insurance…