Healthcare marketing
5 Reasons Doctors Should Google Themselves
According to Pew Research, more than half of American adults have Googled their names at least once. People with more education and more income are more likely to Google themselves, but most people rarely check their online reputation. We don’t Google our clients regularly — we have alerts for reputation management — but we’ve had…
Local SEO for Health Professionals
Many businesses must decide whether or not they should prioritize local SEO. Healthcare — with exception to medical tourism — usually finds this decision easy. You can’t fill that cavity, give that vaccination, or deliver that baby without being in the same room with your patient; local SEO for health professionals is essential. Some healthcare…
Ecommerce in the Time of Coronavirus
16.4% of U.S. shopping was conducted online in 2019. Brick and mortar stores and the traditional retailers who keep those stores thought of ecommerce as a threat, even though almost 90% of all transactions took place in physical stores. During the pandemic, ecommerce sales have increased by more than 28%, bringing the penetration of e-commerce…
10 Tips for Effective Doctor Profiles
How much time and attention do you give to your online doctor profiles? Maybe your profile hasn’t been updated in a few years, or maybe you didn’t realize that you had a doctor profile. You may not give your online presence much thought, but potential patients and healthcare consumers do. Finding a doctor can be…
Connecting with Potential Patients
The patient path to purchase is well documented. People who need to see a doctor tend to search first for information about their problems. The vast majority of American adults look to Google for healthcare information. As they learn, they narrow in on more specific searches. Having visited an average of about 10 sources of…
Healthcare Marketing: The Patient Journey
The patient journey, in healthcare, includes patient experiences of health issues and the touchpoints along the way — when the patient sees a doctor, is admitted to a hospital, or is given tests. Checking to see how each event is communicated and how the various caregivers interact can be eye opening for physicians. A patient…