Healthcare marketing
Ecommerce in the Time of Coronavirus
16.4% of U.S. shopping was conducted online in 2019. Brick and mortar stores and the traditional retailers who keep those stores thought of ecommerce as a threat, even though almost 90% of all transactions took place in physical stores. During the pandemic, ecommerce sales have increased by more than 28%, bringing the penetration of e-commerce…
10 Tips for Effective Doctor Profiles
How much time and attention do you give to your online doctor profiles? Maybe your profile hasn’t been updated in a few years, or maybe you didn’t realize that you had a doctor profile. You may not give your online presence much thought, but potential patients and healthcare consumers do. Finding a doctor can be…
Connecting with Potential Patients
The patient path to purchase is well documented. People who need to see a doctor tend to search first for information about their problems. The vast majority of American adults look to Google for healthcare information. As they learn, they narrow in on more specific searches. Having visited an average of about 10 sources of…
Healthcare Marketing: The Patient Journey
The patient journey, in healthcare, includes patient experiences of health issues and the touchpoints along the way — when the patient sees a doctor, is admitted to a hospital, or is given tests. Checking to see how each event is communicated and how the various caregivers interact can be eye opening for physicians. A patient…
Health Literacy Month
October is National Health Literacy Month. This is the month when health educators work to make sure that their students can access and understand information that will help them make good decisions for their own health and the health of their families. Doctors are reminded to provide readable brochures to their patients and classroom teachers…
Selling at Your Healthcare Website
A great healthcare website sells to visitors naturally. Your patient comes to your website for information and realizes she should make an appointment for a checkup. Someone looking for a great gym or dance studio finds you with Google and signs up for a class. A person with back pain researches his symptoms online, finds…