Healthcare marketing

The Pew Research Center tells us that 85% of Americans wear masks when they’re out and about, but some people continue to resist. It’s a small effort, the data in favor of it is overwhelming, and yet there are people who fail to or even refuse to wear masks. Even more wear them incorrectly. It’s…

Health, wellness, and medical searches are among the most popular search queries on Google. The majority of patients now look up their symptoms online before they visit their doctor, just as the majority of people check out products online before they ever walk into a store. You can call it “the empowered consumer,” but in…

During the early weeks of the pandemic, many healthcare practices and facilities cut back on services and hours in order to prepare for the uncertainties of COVID-19. If your facility quit providing diagnostic testing, held off on face to face appointments, and cancelled elective surgeries, you might be making changes now. But patients may still…

According to Pew Research, more than half of American adults have Googled their names at least once. People with more education and more income are more likely to Google themselves, but most people rarely check their online reputation. We don’t Google our clients regularly — we have alerts for reputation management — but we’ve had…