Healthcare marketing
SEO for Dermatologists
Search Engine Optimization, or SEO, provides the best return on investment in healthcare marketing. The object is to communicate well with search engines like Google, as well as with your human visitors, so that you will show up in the SERPS (search engine results page results) when people look for your services online. SEO for…
Is Google Analytics a HIPAA Threat?
Google Analytics is not HIPAA compliant. Does that mean you should not use GA if you are subject to HIPAA? Is Google Analytics a HIPAA threat? First, let’s be clear on what it means to be HIPAA compliant. Your desk is not HIPAA compliant. Your computer is not HIPAA compliant. Neither is Google Analytics. Here’s…
SEO for Urgent Care
If you offer urgent care, even if you also offer other services, you want to show up when people in your area search for “urgent care.” SEO for urgent care should be a top marketing priority. People in need of urgent medical services will go to Google to find those services. SEO helps your website…
New Year’s Resolutions and Marketing
Plenty of conversations this week have centered on good plans for the new year, if not on resolutions. This is the year Braden is going to eat healthy and Maya is going to get to the gym four times a week and Devon is finally going to quit smoking. Yes, more than 90% of all…
Digital Ads for Medical Practices
Marketing for medical practices can be complex. It can also be different from traditional advertising. Digital ads for medical practices rarely center on low prices and seasonal sales. You can’t expect to create demand for knee replacement surgery with an exciting ad campaign. But digital ads, like Google Ads, are actually perfect for doctors and…
Filling the COVID-19 Information Void
White House COVID-19 response team leader Ashish Jha recently asked doctors to help educate the public on the virus. In a speech at a meeting of the Massachusetts Medical Society, Jha told healthcare professionals, “What we have seen is the widespread propagation of misinformation and disinformation. And the reason it has taken root is because there was an information vacuum…It is critical…