Google Ads
Should Your Business Site Have Ads?
We’re currently building a website which offers a service to professionals. The site owner is wondering about having ads on his site. Should he do it, and if so, when and how should he put ads on his website?
Behavioral Marketing: Cool to Creepy
While on a deadline last week, I was working at my computer till 2:00 a.m. When I got back to my computer at 5:00 a.m., it was offering me ads for sleep aids. This is behavioral marketing: targeting ads according to people’s behavior online. You’ve been shopping for climbing gear, so Facebook serves you ads…
Clicks, Customers, and Conversions
We had an email from a client recently asking about clicks. We built their website, and in the past year they’d been working with a company that took care of advertising for them. This company was promising 125 “clicks” a month if they re-upped for another year. Was this good, our client was wondering? Should…
Optimizing for Google Ads
Google Ads are pay per click marketing at its finest: your ads show up only to people who are actively looking for what you have to offer. These are the ads you see when you’re using Google’s search engine, as shown above. If you look for information about daVinci assisted surgery, you’ll often be shown…
Will Online Ads Work for You?
We received a care package from Google this weekend; it reminded me of the packages I send to my kids in the dorms at the beginning of the school year, and it arrived just in time for the beginning of the school year, too.
Is PPC Too Expensive?
Though I’m usually alone at my computer (unless you count the dog), I do have some great virtual colleagues. One of these is Tami Dowers at Onsharp. She does paid search marketing there, while I specialize in optimization for organic search.