Google Ads
Can You Put Your Toe in the Water?
Sometimes we have clients who want to put their toes in the water when it comes to digital marketing. They want to put up a near-free website or do without a website entirely. They want to try $5.00 a day on cost-per-click ads. They just want to do social media. Often the idea is to…
Paid or Organic Search, by Keywords
Michio Kaku wrote that people working toward artificial intelligence, such as a computer program that can handle human language the way humans do, are like people building a tower to the moon. They get all excited about how much taller their tower is becoming, while ignoring the fact that their end goal is as far…
Google Engage now Google Partners
We’ve enjoyed being a Google Engage agency, but Google is always working to improve, and they’ve replaced the Engage program with the new Google partners program. We’ve joined the program, but we don’t become a Google Partner automatically just because we were a Google Engage agency. There are certification requirements, and some requirements based on…
Introducing Your CPC Dashboard
If you use Google Adwords, you will use one of two approaches: managing your own campaigns, or having a company like Haden Interactive manage them. If you have a third party managing your ads, you will receive reports at least once a month (Google requires this). Your agency may send reports downloaded from the dashboard,…
Can’t Get the Keyword You Want?
One of our clients is feeling frustrated. After nine months with us, his traffic has quadrupled, he’s getting 70% more traffic from paid search and paying just half as much per click, and traffic to his contact page has tripled. No, those things aren’t the source of his frustration. He’s frustrated because he isn’t ranking…
A Primer on Online Advertising
Online advertising is not the same as online marketing. Online marketing includes having a great website, blogging regularly, using social media in strategic ways, linkbuilding, and all kinds of other stuff that isn’t advertising. However, there are times when you want to use ads. Say you are selling a new type of senior alert system.…