Google Ads
Trying out the WordStream Keyword Tool
Keyword research can involve lots of different strategies, but using a keyword tool is a pretty obvious option. We’ve looked at free keyword tools before, and have not been impressed. Years ago, I read a suggestion to use a dictionary to identify useful keywords, and the keyword tools we tested didn’t rise far above that…
Amazon Text Ads
Amazon is discontinuing its Product Ads as of October 31st, 2015. In place of the Product Ads, they’re offering text ads, which are very similar to Google Adwords text ads. These text ads are not available to everyone, and probably won’t be out of beta testing by October 31, but they will be available to…
Digital Ads vs. Offline Ads
Sometimes we can tell that clients who are shifting some of their spend from traditional or legacy media ads to digital or online ads feel disappointed about the numbers they see. What kind of numbers do they see? A pay per click or cost per click campaign might show you that you’ve had 200,349 impressions…
Serving the Modern Consumer
Shopping has changed. Consumers don’t trust ads and they don’t need them, since they can get information on anything they want at any time.That doesn’t mean that ads aren’t valuable, but it does mean that they have a different place in the process than they used to. Google says that the average consumer checks out…
SEO, PPC, and Inbound Marketing
We used to recommend PPC (CPC, paid search, Adwords — call it what you will) only to certain clients: companies with a fairly high-priced product or service, a fairly large budget, and the resources to create special landing pages for each product or service they wanted to sell. Without those characteristics, we found, the cost…
Google Partners
Haden Interactive was a Google Engage agency for years, but Google recently switched from Google Engage to Google Partners. A Google Partner is similar to an Engage agency, but there are some differences. Why did Haden Interactive choose to partner with Google? We are unabashed fans of Google. Not only has Google organized data —…