Google Ads
Digital Ads vs. Offline Ads
Sometimes we can tell that clients who are shifting some of their spend from traditional or legacy media ads to digital or online ads feel disappointed about the numbers they see. What kind of numbers do they see? A pay per click or cost per click campaign might show you that you’ve had 200,349 impressions…
Serving the Modern Consumer
Shopping has changed. Consumers don’t trust ads and they don’t need them, since they can get information on anything they want at any time.That doesn’t mean that ads aren’t valuable, but it does mean that they have a different place in the process than they used to. Google says that the average consumer checks out…
SEO, PPC, and Inbound Marketing
We used to recommend PPC (CPC, paid search, Adwords — call it what you will) only to certain clients: companies with a fairly high-priced product or service, a fairly large budget, and the resources to create special landing pages for each product or service they wanted to sell. Without those characteristics, we found, the cost…
Google Partners
Haden Interactive was a Google Engage agency for years, but Google recently switched from Google Engage to Google Partners. A Google Partner is similar to an Engage agency, but there are some differences. Why did Haden Interactive choose to partner with Google? We are unabashed fans of Google. Not only has Google organized data —…
Setting a Budget for PPC
Setting a budget for PPC can be easy — pay what you feel you can afford. Few advertising options give you this flexibility. But PPC ads have a lot of moving parts, and that can make it hard to determine the best budget for your needs. Paid search, CPC, or PPC — it all means…
“Not Provided” now in Paid Search?
Google used to tell us, in Google Analytics, all the keywords people used to find our websites. We used that information to determine whether the web content we wrote was reaching the right people, to target our marketing efforts more effectively, and to get ideas for fresh content our visitors might find useful. That information…