Google Ads
Content is King
“Content is King” is one of the most familiar and enduring statements about SEO. At its simplest, it means that content — text and images and multimedia content — is the most important way to make sure that your website is easy to find with a search engine. Check out Google’s guidelines for human Page…
Your Competitors and Your PPC
Google Ads let you show your goods and services to people who are looking for those goods and services. You pay only when someone clicks through, and costs are likely to be far less than for traditional print ads or broadcast ads. But Google Ads also present your competitors to searchers. Where you can own…
Google’s Expanded Text Ads
Google’s Adwords service continues to be one of the best ways to reach people who want what you have to offer. Their new expanded text ads provide more flexibility — and present some challenges. What’s an expanded text ad? It’s a text ad, but bigger. Adwords ads up till now have looked like this: a…
Is Programmatic Marketing for You?
“Programmatic marketing” is gaining strength as a buzzword. Is it for you? First, just what is programmatic marketing? It’s automated digital display advertising — display ads on publisher websites, paying the publisher for the ad space, but it’s programmed rather than bought outright. I read a lot about programmatic marketing and thought, “Google Ads.” And…
Trying out the WordStream Keyword Tool
Keyword research can involve lots of different strategies, but using a keyword tool is a pretty obvious option. We’ve looked at free keyword tools before, and have not been impressed. Years ago, I read a suggestion to use a dictionary to identify useful keywords, and the keyword tools we tested didn’t rise far above that…
Amazon Text Ads
Amazon is discontinuing its Product Ads as of October 31st, 2015. In place of the Product Ads, they’re offering text ads, which are very similar to Google Adwords text ads. These text ads are not available to everyone, and probably won’t be out of beta testing by October 31, but they will be available to…