Google Ads
Is Programmatic Marketing for You?
“Programmatic marketing” is gaining strength as a buzzword. Is it for you? First, just what is programmatic marketing? It’s automated digital display advertising — display ads on publisher websites, paying the publisher for the ad space, but it’s programmed rather than bought outright. I read a lot about programmatic marketing and thought, “Google Ads.” And…
Trying out the WordStream Keyword Tool
Keyword research can involve lots of different strategies, but using a keyword tool is a pretty obvious option. We’ve looked at free keyword tools before, and have not been impressed. Years ago, I read a suggestion to use a dictionary to identify useful keywords, and the keyword tools we tested didn’t rise far above that…
Amazon Text Ads
Amazon is discontinuing its Product Ads as of October 31st, 2015. In place of the Product Ads, they’re offering text ads, which are very similar to Google Adwords text ads. These text ads are not available to everyone, and probably won’t be out of beta testing by October 31, but they will be available to…
Where Are Your Customers?
Recently we were listening to an organization talking about how they wanted to reach out to a younger demographic. They had some ideas about how to make their product more appealing to younger consumers and they had good reasons for thinking that this would be a good move for them. When the conversation turned to…
Treemaps
We’re working on quarterly analytics this week, and we’re exploring a new report in Google Analytics: Treemaps. One of the great things about Google Analytics is the way they provide quick visual captures of information which can otherwise take a lot of work to unpack. Treemaps does this primarily for Adwords ads. I had expected…
Are Your Ads Being Seen?
Advertising traditionally has had one big problem: you pay for potential viewers, not for actual views. That TV station tells you how many viewers they think tune into their show, based on admittedly shaky data from a small segment of viewers who are often self-reporting. The numbers they give you are for potential viewers, and…