Google Ads
An Introduction to Google Ads for Traditional Marketers
97% of Americans use Google to find information about goods and services. Only 13% use phone books. Simple arithmetic tells us that most of these die-hard Yellow Pages devotees are also using Google. Google Ads are obviously an important marketing tool. But as with many things that are no longer new but also not completely…
Distinguishing Among Digital Ads
There are three kinds of digital ads. Google Ads Google Ads and other paid search ads let you talk to people who want what you have to offer. You’re selling wearable devices for monitoring anxiety? You get to talk directly to people who are looking for wearable devices to monitor their anxiety. While you can…
7 Reasons Top Organic Results Still Need Google Ads
I was presenting a report to a client recently, showing them their website’s awesome results and rankings. People around the table pulled out their phones and checked for themselves, Googling keywords for their organization and being happily surprised by how completely they owned the first page of results. I moved to the next slide, a…
Content is King
“Content is King” is one of the most familiar and enduring statements about SEO. At its simplest, it means that content — text and images and multimedia content — is the most important way to make sure that your website is easy to find with a search engine. Check out Google’s guidelines for human Page…
Your Competitors and Your PPC
Google Ads let you show your goods and services to people who are looking for those goods and services. You pay only when someone clicks through, and costs are likely to be far less than for traditional print ads or broadcast ads. But Google Ads also present your competitors to searchers. Where you can own…
Google’s Expanded Text Ads
Google’s Adwords service continues to be one of the best ways to reach people who want what you have to offer. Their new expanded text ads provide more flexibility — and present some challenges. What’s an expanded text ad? It’s a text ad, but bigger. Adwords ads up till now have looked like this: a…