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The Click and Mortar Store
Having finished sending clients good news about the third quarter, I know it’s time to think about the fourth quarter — the time when retail and e-tail merchants alike can expect to make a large percentage of their sales and income.
The Main Point of Your Website
Here’s the new site that Dr. Tom Hapgood’s web design class created for a local charity.
Lab Report: Ad Performance
We’ve been playing around with ads at our lab site, FreshPlans. People ask us about monetizing sites sometimes; we write for successfully monetized sites, but the process of getting from website to monetized website is fraught with peril — or at least most people don’t seem to succeed at it. We wrote about the basic…
BE the Directory
Gathering backlinks or inlinks, links to your site from other sites, is an important part of search engine optimization.
SEO Tip: Copywriters
[youtube xhqSxUbLQ5Y] Some of the designers we work with have never worked with a copywriter before — they’re glad they did once they try it. Whether you’re hiring a designer or you are a designer, you should consider hiring a professional to write your web content.
Updating Your Own Content: Things I’d Like to Say to Clients
A client emailed me this morning to see whether he’d be able to update the content at his website, which we will be launching soon. I assured him that, since we’re building the site on the WordPress platform, he’ll be able to change it any time.