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Increasing Ecommerce ROI
Ecommerce can be a source of market research data, a service to your customers, or a way to encourage consumers to buy your products in brick and mortar stores — but you certainly also want it to lead directly to sales and revenue. Ecommerce ROI is probably your most important metric for your website if…
Tips for Working From Home
COVID-19 has disrupted home, social, and work life for most of the world. As we all do our part to help flatten the curve by isolating, self-quarantining, and practicing social distancing, many are finding themselves in a new, unfamiliar role: working from home. Maybe you enjoy being home, but your time goes more to social…
10 Tips for Effective Doctor Profiles
How much time and attention do you give to your online doctor profiles? Maybe your profile hasn’t been updated in a few years, or maybe you didn’t realize that you had a doctor profile. You may not give your online presence much thought, but potential patients and healthcare consumers do. Finding a doctor can be…
Can You Use Casual Photos on Your Website?
One of the questions that often comes up as we gather information and images for a website is this: can you use random snaps you have hanging around for your website? Casual photos are often readily available on people’s computers, so it makes sense to consider using them. Advantages of using casual photos They’re free.…
National Clean Out Your Computer Day
It’s National #CleanOutYourComputerDay! Start with a physical cleaning. Turn your computer off and unplug it. Remove all the dust, cat hair, coffee, crumbs, and whatnot from all parts of your computer. Turn your keyboard over and give it a gentle tap or two to dislodge whatever is in there. Take your mouse apart and clean…
Product Photos at Your Website
If you sell something tangible, you need to show pictures of your products. Product photos are extremely important for conversion at your website, and they make all the difference for your online image. The kind of product photos you need will depend on your business, though. On the right you can see the website we…